myevra Join the waitlist

A curated apothecary — opening soon

We chose the name by deciding what would never appear on the label.

Myevra curates certified organic skincare, oral care and home essentials, each one formulated without seed oils, synthetic fragrance or parabens.

No spam. One email when we open, nothing before that.

Our standard

Every product we list is missing something, on purpose.

Six ingredients you will not find in anything we carry. Select each one to see why it's gone.

  • Seed oils — Excluded

    Sunflower, canola, soybean and other high-heat industrial oils. Left off every formulation we carry.

  • Sulphates — Excluded

    SLS and SLES foaming agents, replaced with gentler, plant-derived cleansers.

  • Synthetic fragrance — Excluded

    Undisclosed fragrance blends. What scent remains is naturally derived, or absent entirely.

  • Parabens — Excluded

    Petrochemical preservatives, ruled out in favour of tested alternative preservation methods.

  • Silicones — Excluded

    Film-forming synthetics that sit on skin and hair rather than absorb into it.

  • Phthalates — Excluded

    Plasticisers often hidden inside undisclosed "fragrance." Excluded without exception.

Categories, coming soon

A first look at how the shelf will be organised.

Nothing here is orderable yet. Consider this the floor plan for what's on its way.

Coming soon

Skincare & creams

Face creams, body lotion, balms and oils, chosen for short, recognisable ingredient lists.

Face cream · Body lotion · Lip balm

Coming soon

Oral care

Toothpaste, mouthwash and tooth powder, made without SLS or synthetic sweeteners.

Toothpaste · Mouthwash · Tooth powder

Coming soon

Home & laundry

Washing liquids, surface sprays and laundry powder that clean without synthetic fragrance.

Laundry liquid · Surface spray · Dish soap

Coming soon

Bath & body

Soap bars, shampoo and body wash, built around simple, traceable formulas.

Soap bar · Shampoo bar · Body wash

Coming soon

Baby & family

Gentle formulations for the most sensitive skin in the house.

Baby lotion · Bath wash · Barrier balm

How it works

We curate. You buy direct.

01

We verify

Every product is checked against our standard before it earns a place on Myevra. Certifications, formulations and sourcing are reviewed, not assumed.

02

You browse

Explore the shelf, compare categories and keep track of what you're waiting for. No account, no cart, no pressure.

03

You buy direct

When a product goes live, you complete the purchase on the manufacturer's own site. Myevra doesn't handle payment, shipping or stock.